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This page is a field of intention. A quiet altar for the kinds of collaborations, encounters, and patterns I want to deepen. Some of what’s here may resonate. Some may not yet make sense. That’s fine. It’s just a transmission point. 😌

Updated regularly, irregularly. Last touched: May 5th 2025.

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1. Who I Am / Current Coordinates

Alexa Chirnoagă / currently based in Amsterdam, working globally.

✶ Gig worker of the data economy

✶ Freelance interdisciplinary strategist + researcher + producer

✶ ½ PITCH STUDIOS — a design studio + creative consultancy

✶ ½ REI SPINOSA — a niche fragrance brand launching soon

✶ Observer trapped in the algorithm bubble

We’ve all become collectors of information, and the pile keeps growing. What matters now is knowing what to do with it, how to feel the patterns beneath the noise, how to connect what wants to be connected. That’s what drives me.

I work as a strategist, researcher, and thinker exploring how technology shapes and transforms the world around us. My process is rooted in systems thinking and cybernetic logic, but informed by a visual, intuitive sense of narrative. I often spot connections others don’t, especially in spaces where language hasn't yet caught up to the shift.

My background in visual arts and business helps me build frameworks that sit between analysis and intuition, structure and emergence. I move fluidly between disciplines, sometimes borrowing from one field to unlock direction in another.

2. My Approach / How I Think Through Work

My mind is constantly absorbing information, data, and stimuli—fuelling a deep-seated curiosity about the world. I view strategy as a process of inquiry and discovery, where I can explore not just what is possible, but also what (truly) matters.

I approach briefs and challenges with divergent thinking and an interdisciplinary mindset, exploring a multitude of premises and possibilities before converging on what feels most aligned and effective.

We live in a world that is changing faster than we can adapt to. It suggests that, perhaps, logic and facts alone can’t always guide us. Inspired by this constant change, I’ve ended up cultivating my own approach: one that leaves space for nuance, intuition, and pattern recognition to shape the path forward.

3. Live Questions / Energetic Coordinates

✧ How do we structure strategy as a living system?

✧ What does it mean to hold complexity with precision instead of reduction?

✧ How do emerging technologies enter culture without abandoning the soul?

✧ Where do speculative systems meet real-world traction without losing depth?

✧ How can technology shape our cosmological narratives and relationship with the universe?

✧ What technologies and interdisciplinary collaborations are necessary to create a digital archive of scent that preserves these sensory memories?

✧ Can we develop an ‘ecology of technology’ that recognizes the interconnectedness of all things, including our technological creations? How might this perspective shift our approach to design, development, and use of technology?

✧ Can technology support spiritual practices and rituals that connect us to the natural world and promote ecological stewardship?

✧ Will technology ultimately lead to a more personalized and individualized approach to spirituality/religion, or could it enable new forms of spiritual expression?

These are the questions I’m holding. I’m not necessarily trying to solve them, but I like to keep them near.

4. The Work I’m In

Below is a living table showing current threads I’m holding in 2025 (some through 2026), whether active, on pause, dormant, or quietly forming.