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This page is a field of intention. A quiet altar for the kinds of collaborations, encounters, and patterns I want to deepen. Some of what’s here may resonate. Some may not yet make sense. That’s fine. It’s just a transmission point. 😌
Updated regularly, irregularly. Last touched: June 24th 2025.
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Alexa Chirnoagă / currently based in Amsterdam, working globally.
✶ Strategist + researcher
✶ ½ PITCH STUDIOS — a hybrid studio system, part creative studio, part speculative lab
✶ ½ REI SPINOSA — a niche fragrance brand launching soon
✶ Observer trapped in the algorithm bubble
The way we make sense of things is constantly changing. We don’t need more information, what we need instead is better ways of feeling our way through it. I love working exactly in the space where early signals begin to form, where intuition meets structure, and where new systems start to take shape.
I’m an interdisciplinary strategist, researcher, and systems thinker working across emerging technologies, cultural theory, and future-oriented design. I’m especially drawn to new methodologies and mythologies—ways of thinking that stretch beyond the limits of current frameworks and invite us to reorganize how we relate to technology, each other, and the unknown.
My practice is multi-hyphenate by nature, shaped by years of moving between disciplines, industries, and ways of knowing. I bring a layered approach, whether that’s through writing, mapping, designing, or advising.
Past or current clients: GANNI, Dazed, Amouage, Gymshark, e.l.f. Cosmetics, National Trust, Gharage, Gentle Systems, Google, Diesel, Heineken, Shiseido, Decathlon, Garnier, L'Oréal Luxe, Boucheron, Samsung + others.
My mind is constantly absorbing information, data, and stimuli—fuelling a deep-seated curiosity about the world. I view strategy as a process of inquiry and discovery, where I can explore not just what is possible, but also what (truly) matters.
I approach briefs and challenges with divergent thinking and an interdisciplinary mindset, exploring a multitude of premises and possibilities before converging on what feels most aligned and effective.
We live in a world that is changing faster than we can adapt to. It suggests that, perhaps, logic and facts alone can’t always guide us. Inspired by this constant change, I’ve ended up cultivating my own approach: one that leaves space for nuance, intuition, and pattern recognition to shape the path forward.
✧ How do we structure strategy as a living system?
✧ What does it mean to hold complexity with precision instead of reduction?
✧ How do emerging technologies enter culture without abandoning the soul?
✧ Where do speculative systems meet real-world traction without losing depth?
✧ How can technology shape our cosmological narratives and relationship with the universe?
✧ What technologies and interdisciplinary collaborations are necessary to create a digital archive of scent that preserves these sensory memories?
✧ Can we develop an ‘ecology of technology’ that recognizes the interconnectedness of all things, including our technological creations? How might this perspective shift our approach to design, development, and use of technology?
✧ Can technology support spiritual practices and rituals that connect us to the natural world and promote ecological stewardship?
✧ Will technology ultimately lead to a more personalized and individualized approach to spirituality/religion, or could it enable new forms of spiritual expression?
These are the questions I’m holding. I’m not necessarily trying to solve them, but I like to keep them near.
Below is a living table showing current threads I’m holding in 2025 (some through 2026), whether active, on pause, dormant, or quietly forming.
This space is open, in process, and tuned to the kind of work I want to be inside. Some of what I do is visible. Most of it happens in the deep structure before clarity, before language, before the idea even has a name.
✦ Strategic and conceptual structures for emerging rituals, systems, or emerging tech
✦ Long arcs — projects that require a companion more than a consultant
✦ Interfaces between the ineffable and the infrastructural
✦ Research or storytelling that unearths hidden logics in culture, myth, memory, or metaphysics
✦ Collaborations with people building from instinct — early founders, rogue theorists, artists with systems minds
✦ Moments when an idea needs to become legible without losing its signal